{"id":30876,"date":"2021-05-15T20:27:00","date_gmt":"2021-05-16T00:27:00","guid":{"rendered":"https:\/\/idealelectricalinc.com\/ideal-industries-builds-its-wholesaler-network-with-aiew-deal\/"},"modified":"2026-06-08T10:25:32","modified_gmt":"2026-06-08T14:25:32","slug":"ideal-industries-builds-its-wholesaler-network-with-aiew-deal","status":"publish","type":"post","link":"https:\/\/idealelectricalinc.com\/en\/ideal-industries-builds-its-wholesaler-network-with-aiew-deal\/","title":{"rendered":"IDEAL Industries Builds Its Wholesaler Network with Aiew Deal"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ideal Industries, the global leader in electrical accessories, tools and equipment, has extended its wholesaler network thanks to a new deal with independent buying group, Associated Independent Electrical Wholesalers (AIEW).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A member of GEWA (the Global Electrical Wholesaler Association) with 107 member wholesalers across six UK regions, AIEW enables smaller, independent electrical wholesale businesses to offer their customers market-leading products at competitive prices thanks to the buying group model. The buying group was keen to work with a leading supplier that could provide push-in and lever connectors for cable terminations and was impressed by both the quality and value offered by Ideal Industries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andy Gardner from AIEW comments: \u201cOur goal is to help our members to compete effectively with bigger wholesalers and that doesn\u2019t just mean negotiating a good deal on price, but also giving them access to innovative new products and solutions that enable faster, safer and simpler electrical installations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe quality and value offered by Ideal Industries is fantastic and, because their product development is focused on robust products that are faster and easier to install, their range is very popular with our members\u2019 customers. We\u2019re delighted to have secured this deal, which means our members\u2019 customers can benefit from great local service, while benefitting from Ideal Industries\u2019 competitive pricing and industry-leading products.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The AIEW deal follows Ideal Industries\u2019 agreement with a number of other groups&nbsp; focussing on making the company\u2019s In-Sure Push-in and Lever Connectors available , along with the wider Ideal Industries range.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brett Smyth, general manager of Ideal Industries EMEA adds: \u201cWe have a growing network of distributors around the UK and across Europe and it\u2019s important to us that we continue to build on the availability of our products so that electricians can buy them from trusted local suppliers. We are delighted to be working with AIEW and look forward to continuing to build our wholesaler network.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideal Industries, the global leader in electrical accessories, tools and equipment, has extended its wholesaler network thanks to a new deal with independent buying group, Associated Independent Electrical Wholesalers 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