{"id":30062,"date":"2025-09-10T20:27:43","date_gmt":"2025-09-11T00:27:43","guid":{"rendered":""},"modified":"2026-06-25T09:39:00","modified_gmt":"2026-06-25T13:39:00","slug":"ideal-electrical-unveils-fresh-modern-brand-identity","status":"publish","type":"post","link":"https:\/\/idealelectricalinc.com\/fr-ca\/ideal-electrical-unveils-fresh-modern-brand-identity\/","title":{"rendered":"IDEAL Electrical D\u00e9voile Une Identit\u00e9 De Marque Fra\u00eeche Et Moderne"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><b>SYCAMORE, ILL. \u2013 <\/b>IDEAL Electrical a \u00e9t\u00e9 la premi\u00e8re entreprise \u00e0 obtenir un brevet pour fabriquer et vendre des connecteurs de fils aux \u00c9tats-Unis il y a 96 ans ce mois-ci. Aujourd\u2019hui, IDEAL<sup>\u00ae<\/sup> annonce un look moderne pour la marque, qui capture l\u2019esprit d\u2019innovation incessante de l\u2019entreprise et l\u2019avenir optimiste du commerce de l\u2019\u00e9lectricit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nouvelle identit\u00e9 de marque, qui comprend un nouveau logo, une nouvelle marque, une nouvelle photographie et une nouvelle voix de marque, vise \u00e0 \u00e9voquer la vision moderne et optimiste de la marque pour le domaine \u00e9lectrique, tout en saisissant les principes cl\u00e9s qui rendent la marque unique sur le march\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-480 is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"513\" sizes=\"auto, (max-width: 1062px) 100vw, 1062px\" srcset=\"https:\/\/p1.aprimocdn.net\/idealindustries\/e06f9734-3728-4028-bccc-b3f0007493bf\/ied-web_news-article-images_Group%201631_Original%20file.png?width=300&amp;fit=bounds&amp;height=62&amp;format=auto&amp;quality=82 300w, https:\/\/p1.aprimocdn.net\/idealindustries\/e06f9734-3728-4028-bccc-b3f0007493bf\/ied-web_news-article-images_Group%201631_Original%20file.png?width=480&amp;fit=bounds&amp;height=99&amp;format=auto&amp;quality=82 480w, https:\/\/p1.aprimocdn.net\/idealindustries\/e06f9734-3728-4028-bccc-b3f0007493bf\/ied-web_news-article-images_Group%201631_Original%20file.png?width=640&amp;fit=bounds&amp;height=133&amp;format=auto&amp;quality=82 640w, https:\/\/p1.aprimocdn.net\/idealindustries\/e06f9734-3728-4028-bccc-b3f0007493bf\/ied-web_news-article-images_Group%201631_Original%20file.png?width=768&amp;fit=bounds&amp;height=159&amp;format=auto&amp;quality=82 768w, https:\/\/p1.aprimocdn.net\/idealindustries\/e06f9734-3728-4028-bccc-b3f0007493bf\/ied-web_news-article-images_Group%201631_Original%20file.png?width=1024&amp;fit=bounds&amp;height=212&amp;format=auto&amp;quality=82 1024w, https:\/\/p1.aprimocdn.net\/idealindustries\/e06f9734-3728-4028-bccc-b3f0007493bf\/ied-web_news-article-images_Group%201631_Original%20file.png?width=1280&amp;fit=bounds&amp;height=265&amp;format=auto&amp;quality=82 1280w, https:\/\/p1.aprimocdn.net\/idealindustries\/e06f9734-3728-4028-bccc-b3f0007493bf\/ied-web_news-article-images_Group%201631_Original%20file.png?width=1600&amp;fit=bounds&amp;height=331&amp;format=auto&amp;quality=82 1600w, https:\/\/p1.aprimocdn.net\/idealindustries\/e06f9734-3728-4028-bccc-b3f0007493bf\/ied-web_news-article-images_Group%201631_Original%20file.png?width=2048&amp;fit=bounds&amp;height=424&amp;format=auto&amp;quality=82 2048w, https:\/\/p1.aprimocdn.net\/idealindustries\/e06f9734-3728-4028-bccc-b3f0007493bf\/ied-web_news-article-images_Group%201631_Original%20file.png?width=2477&amp;fit=bounds&amp;height=513&amp;format=auto&amp;quality=82 2477w\" width=\"2477\" src=\"https:\/\/p1.aprimocdn.net\/idealindustries\/e06f9734-3728-4028-bccc-b3f0007493bf\/ied-web_news-article-images_Group%201631_Original%20file.png?width=1062&#038;fit=bounds&#038;format=auto&#038;quality=82\" alt=\"\" class=\"wp-image-aprimo:c133994bfa2e46f69a66b3f0007493ad\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab&nbsp;Nous savons que l\u2019industrie \u00e9lectrique a beaucoup de choses \u00e0 faire au cours de la prochaine d\u00e9cennie, cr\u00e9ant une demande pour de nouveaux produits et m\u00e9thodes pour rendre l\u2019installation \u00e9lectrique plus intuitive et efficace. Nous voulions que le nouveau logo et la nouvelle identit\u00e9 de marque capturent notre position en tant qu\u2019innovateurs sur le march\u00e9, dirigeant la charge des solutions pour l\u2019avenir du domaine \u00e9lectrique&nbsp;\u00bb, d\u00e9clare IDEAL Industries, Inc. Doug Sanford, chef de l\u2019exploitation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Carmen Cardillo, directrice g\u00e9n\u00e9rale d\u2019IDEAL Electrical, a ajout\u00e9 &nbsp;&nbsp;: \u00ab&nbsp;Nous sommes connus comme \u00ab&nbsp;la soci\u00e9t\u00e9 de connecteurs de fils&nbsp;\u00bb sur le march\u00e9 depuis un certain temps, offrant la gamme la plus large et les options de terminaison de fils de la plus haute qualit\u00e9 pour les \u00e9lectriciens et les entrepreneurs professionnels. \u00c0 l\u2019avenir, nous demeurons enti\u00e8rement d\u00e9vou\u00e9s \u00e0 \u00eatre le meilleur fabricant de connecteurs de fils de sa cat\u00e9gorie tout en servant l\u2019industrie \u00e9lectrique avec des innovations r\u00e9volutionnaires dans les produits d\u2019installation de fils comme les rubans de tirage, les cintreuses, les pinces \u00e0 d\u00e9nuder et plus encore. La nouvelle image de marque vise \u00e0 illustrer notre d\u00e9vouement ind\u00e9fectible \u00e0 la poursuite de l\u2019excellence dans le secteur de l\u2019\u00e9lectricit\u00e9.&nbsp;\u00bb<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"IDEAL Electrical\u2122 Unveils Fresh, Modern Brand Identity\" src=\"https:\/\/player.vimeo.com\/video\/1057854279?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ce-que-le-nouveau-logo-electrique-ideal-signifie\" style=\"margin-top:var(--wp--preset--spacing--024-040)\">CE Que Le Nouveau Logo \u00c9lectrique IDEAL Signifie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu\u2019il s\u2019agissait de reconcevoir le logo, la marque de commerce et d\u2019autres \u00e9l\u00e9ments visuels de la marque, il \u00e9tait important pour l\u2019\u00e9quipe de la marque que les commentaires de l\u2019\u00e9lectricien et de l\u2019entrepreneur en \u00e9lectricit\u00e9 soient au centre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pam McMeen, chef du marketing chez IDEAL Industries Inc., a d\u00e9clar\u00e9&nbsp;: \u00ab&nbsp;Les \u00e9lectriciens \u00e9taient au c\u0153ur de cette \u00e9volution \u00e0 chaque \u00e9tape du processus. Nous avons \u00e9cout\u00e9 leurs perceptions d\u2019IDEAL Electrical et avons construit une identit\u00e9 de marque actualis\u00e9e qui d\u00e9montre bien qui est l\u2019\u00e9lectricien moderne et ce que nous, en tant qu\u2019IDEAL, faisons le mieux.&nbsp;\u00bb<\/p>\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--024-040);padding-bottom:var(--wp--preset--spacing--024-040)\" class=\"ideal-layout is-style-default alignfull wp-block-ideal-layout\">\n\t<div class=\"ideal-layout__inner alignfull\">\n\t\t<div class=\"ideal-layout__section ideal-layout__section--1 wp-block-ideal-layout-section\">\n\t<div class=\"ideal-layout__section-inner content-flow\">\n\t\t\n<div\n\tclass=\"ideal-media-text has-image-position-end alignwide wp-block-ideal-media-text\">\n\n\t\t\t<div class=\"ideal-media-text__media\">\n\t\t\t<img decoding=\"async\" width=\"750\" height=\"545\" src=\"https:\/\/p1.aprimocdn.net\/idealindustries\/5d412c1a-6be0-4f53-9ab7-b3f0007495df\/ied-web_news-article-images_old-vs-new-ie-logo-mobile_Original%20file.png?width=750&amp;fit=bounds&amp;height=545&amp;format=auto&amp;quality=82\" class=\"attachment-1280 size-1280\" alt=\"\" loading=\"lazy\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/p1.aprimocdn.net\/idealindustries\/5d412c1a-6be0-4f53-9ab7-b3f0007495df\/ied-web_news-article-images_old-vs-new-ie-logo-mobile_Original%20file.png?width=300&amp;fit=bounds&amp;height=218&amp;format=auto&amp;quality=82 300w, https:\/\/p1.aprimocdn.net\/idealindustries\/5d412c1a-6be0-4f53-9ab7-b3f0007495df\/ied-web_news-article-images_old-vs-new-ie-logo-mobile_Original%20file.png?width=480&amp;fit=bounds&amp;height=349&amp;format=auto&amp;quality=82 480w, https:\/\/p1.aprimocdn.net\/idealindustries\/5d412c1a-6be0-4f53-9ab7-b3f0007495df\/ied-web_news-article-images_old-vs-new-ie-logo-mobile_Original%20file.png?width=640&amp;fit=bounds&amp;height=465&amp;format=auto&amp;quality=82 640w, https:\/\/p1.aprimocdn.net\/idealindustries\/5d412c1a-6be0-4f53-9ab7-b3f0007495df\/ied-web_news-article-images_old-vs-new-ie-logo-mobile_Original%20file.png?width=768&amp;fit=bounds&amp;height=558&amp;format=auto&amp;quality=82 768w, https:\/\/p1.aprimocdn.net\/idealindustries\/5d412c1a-6be0-4f53-9ab7-b3f0007495df\/ied-web_news-article-images_old-vs-new-ie-logo-mobile_Original%20file.png?width=1024&amp;fit=bounds&amp;height=744&amp;format=auto&amp;quality=82 1024w, https:\/\/p1.aprimocdn.net\/idealindustries\/5d412c1a-6be0-4f53-9ab7-b3f0007495df\/ied-web_news-article-images_old-vs-new-ie-logo-mobile_Original%20file.png?width=1280&amp;fit=bounds&amp;height=930&amp;format=auto&amp;quality=82 1280w, https:\/\/p1.aprimocdn.net\/idealindustries\/5d412c1a-6be0-4f53-9ab7-b3f0007495df\/ied-web_news-article-images_old-vs-new-ie-logo-mobile_Original%20file.png?width=1500&amp;fit=bounds&amp;height=1090&amp;format=auto&amp;quality=82 1500w\" \/>\t\t<\/div>\n\t\n\t<div class=\"ideal-media-text__content content-flow\">\n\t\t\n\n<p class=\"wp-block-paragraph\">Le nouveau logo offre une \u00e9volution moderne et naturelle de l\u2019ancien logo qui \u00e9tait sur le march\u00e9 depuis environ vingt-cinq ans. En hommage \u00e0 notre riche h\u00e9ritage, de nombreux \u00e9l\u00e9ments de l\u2019ancien logo sont incorpor\u00e9s dans le nouveau design. L\u2019expression \u00ab&nbsp;IDEAL&nbsp;\u00bb demeure en italique et la case qui existait dans l\u2019ancien logo demeure pour cr\u00e9er une sym\u00e9trie entre l\u2019ancien et le nouveau. \u00ab&nbsp;\u00c9lectrique&nbsp;\u00bb est ajout\u00e9 en petite police sous IDEAL pour refl\u00e9ter le nom complet de la marque et son d\u00e9vouement envers l\u2019industrie \u00e9lectrique. Une ligne diagonale est ajout\u00e9e \u00e0 travers le \u00ab&nbsp;I&nbsp;\u00bb et le \u00ab&nbsp;D&nbsp;\u00bb dans IDEAL pour refl\u00e9ter l\u2019attitude avant-gardiste et l\u2019\u00e9lan de la marque dans l\u2019avenir. La ligne coup\u00e9e contribue \u00e0 une esth\u00e9tique contemporaine, refl\u00e9tant l\u2019attitude moderne de la marque envers l\u2019innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab&nbsp;IDEAL Electrical&nbsp;\u00bb a chang\u00e9 l\u2019industrie \u00e9lectrique dans tant de cat\u00e9gories, mais nous avons eu tendance \u00e0 minimiser cela dans notre communication. Avec cette nouvelle image, vous verrez IDEAL prendre une position beaucoup plus audacieuse dans la fa\u00e7on dont nous parlons de nous-m\u00eames, de nos produits et de nos clients&nbsp;\u00bb, a not\u00e9 Pam McMeen, chef du marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab&nbsp;Nous sommes ravis d\u2019aller de l\u2019avant avec cette nouvelle apparence sur le march\u00e9&nbsp;\u00bb, d\u00e9clare Doug Sanford, chef de l\u2019exploitation. \u00ab&nbsp;Cela refl\u00e8te qui nous sommes depuis un certain temps \u00e0 l\u2019interne, avec un regard plus moderne et tourn\u00e9 vers l\u2019avenir \u00e0 l\u2019ext\u00e9rieur.&nbsp;\u00bb<\/p>\n\n\t<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab&nbsp;Nous sommes ravis d\u2019aller de l\u2019avant avec cette nouvelle apparence sur le march\u00e9&nbsp;\u00bb, d\u00e9clare Doug Sanford, chef de l\u2019exploitation. \u00ab&nbsp;Cela refl\u00e8te qui nous sommes depuis un certain temps \u00e0 l\u2019interne, avec un regard plus moderne et tourn\u00e9 vers l\u2019avenir \u00e0 l\u2019ext\u00e9rieur.&nbsp;\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e9l\u00e9chargez les &nbsp;<a href=\"https:\/\/www.dropbox.com\/scl\/fo\/u6cj6ekkmgfvrvnajvqt1\/ALwZNSNIeDoXm1uZj4Bdpdo?rlkey=v97cuj7szfpnizzeg6qgopkma&amp;st=l8g753yo&amp;dl=0\" target=\"_blank\" rel=\"noopener noreferrer\">nouveaux fichiers portant le logo et la marque ici<\/a> &nbsp;ou communiquez avec la personne-ressource des m\u00e9dias pour obtenir d\u2019autres types de fichiers. Les &nbsp;clients peuvent s\u2019attendre \u00e0 voir de nouveaux emballages et marques sur leurs produits \u00e9lectriques IDEAL pr\u00e9f\u00e9r\u00e9s d\u00e8s cette ann\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-portez-le-nouveau-look-de-la-marque-avec-le-magasin-de-marchandisage-ideal-electrical\">Portez Le Nouveau Look De La Marque Avec Le Magasin De Marchandisage IDEAL Electrical.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La marque annonce \u00e9galement un nouveau magasin de marchandises avec le rafra\u00eechissement de la marque. Magasinez des v\u00eatements et des articles de fantaisie qui comprennent le nouveau logo et le nom de la marque sur le nouveau magasin de marchandises de l\u2019entreprise \u2013 <a href=\"https:\/\/idealelectricalmerch.myshopify.com\/?utm_source=press+release&amp;utm_medium=pr&amp;utm_campaign=brand-refresh\" target=\"_blank\">The IDEAL Electrical Merch Store.<\/a><u><\/u><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex has-3-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-480 is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"3891\" sizes=\"auto, (max-width: 1062px) 100vw, 1062px\" srcset=\"https:\/\/p1.aprimocdn.net\/idealindustries\/167e8a6d-f581-404f-8e64-b3f000749490\/ied-web_news-article-images_P1194809_Original%20file.png?width=300&amp;fit=bounds&amp;height=200&amp;format=auto&amp;quality=82 300w, https:\/\/p1.aprimocdn.net\/idealindustries\/167e8a6d-f581-404f-8e64-b3f000749490\/ied-web_news-article-images_P1194809_Original%20file.png?width=480&amp;fit=bounds&amp;height=320&amp;format=auto&amp;quality=82 480w, https:\/\/p1.aprimocdn.net\/idealindustries\/167e8a6d-f581-404f-8e64-b3f000749490\/ied-web_news-article-images_P1194809_Original%20file.png?width=640&amp;fit=bounds&amp;height=427&amp;format=auto&amp;quality=82 640w, https:\/\/p1.aprimocdn.net\/idealindustries\/167e8a6d-f581-404f-8e64-b3f000749490\/ied-web_news-article-images_P1194809_Original%20file.png?width=768&amp;fit=bounds&amp;height=512&amp;format=auto&amp;quality=82 768w, https:\/\/p1.aprimocdn.net\/idealindustries\/167e8a6d-f581-404f-8e64-b3f000749490\/ied-web_news-article-images_P1194809_Original%20file.png?width=1024&amp;fit=bounds&amp;height=683&amp;format=auto&amp;quality=82 1024w, https:\/\/p1.aprimocdn.net\/idealindustries\/167e8a6d-f581-404f-8e64-b3f000749490\/ied-web_news-article-images_P1194809_Original%20file.png?width=1280&amp;fit=bounds&amp;height=853&amp;format=auto&amp;quality=82 1280w, https:\/\/p1.aprimocdn.net\/idealindustries\/167e8a6d-f581-404f-8e64-b3f000749490\/ied-web_news-article-images_P1194809_Original%20file.png?width=1600&amp;fit=bounds&amp;height=1067&amp;format=auto&amp;quality=82 1600w, https:\/\/p1.aprimocdn.net\/idealindustries\/167e8a6d-f581-404f-8e64-b3f000749490\/ied-web_news-article-images_P1194809_Original%20file.png?width=2048&amp;fit=bounds&amp;height=1365&amp;format=auto&amp;quality=82 2048w, https:\/\/p1.aprimocdn.net\/idealindustries\/167e8a6d-f581-404f-8e64-b3f000749490\/ied-web_news-article-images_P1194809_Original%20file.png?width=2560&amp;fit=bounds&amp;height=1707&amp;format=auto&amp;quality=82 2560w\" width=\"5837\" src=\"https:\/\/p1.aprimocdn.net\/idealindustries\/167e8a6d-f581-404f-8e64-b3f000749490\/ied-web_news-article-images_P1194809_Original%20file.png?width=1062&#038;fit=bounds&#038;format=auto&#038;quality=82\" alt=\"\" class=\"wp-image-aprimo:e517d8fe1b7e41ddac44b3f00074947a\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-480 is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"3916\" sizes=\"auto, (max-width: 1062px) 100vw, 1062px\" srcset=\"https:\/\/p1.aprimocdn.net\/idealindustries\/3067b688-3fe7-49dc-8613-b3f0007494cd\/ied-web_news-article-images_P1194764_Original%20file.png?width=300&amp;fit=bounds&amp;height=214&amp;format=auto&amp;quality=82 300w, https:\/\/p1.aprimocdn.net\/idealindustries\/3067b688-3fe7-49dc-8613-b3f0007494cd\/ied-web_news-article-images_P1194764_Original%20file.png?width=480&amp;fit=bounds&amp;height=343&amp;format=auto&amp;quality=82 480w, https:\/\/p1.aprimocdn.net\/idealindustries\/3067b688-3fe7-49dc-8613-b3f0007494cd\/ied-web_news-article-images_P1194764_Original%20file.png?width=640&amp;fit=bounds&amp;height=457&amp;format=auto&amp;quality=82 640w, https:\/\/p1.aprimocdn.net\/idealindustries\/3067b688-3fe7-49dc-8613-b3f0007494cd\/ied-web_news-article-images_P1194764_Original%20file.png?width=768&amp;fit=bounds&amp;height=549&amp;format=auto&amp;quality=82 768w, https:\/\/p1.aprimocdn.net\/idealindustries\/3067b688-3fe7-49dc-8613-b3f0007494cd\/ied-web_news-article-images_P1194764_Original%20file.png?width=1024&amp;fit=bounds&amp;height=731&amp;format=auto&amp;quality=82 1024w, https:\/\/p1.aprimocdn.net\/idealindustries\/3067b688-3fe7-49dc-8613-b3f0007494cd\/ied-web_news-article-images_P1194764_Original%20file.png?width=1280&amp;fit=bounds&amp;height=914&amp;format=auto&amp;quality=82 1280w, 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