Celebrating Electricians
Every IDEAL® solution is created to help you deliver work you’re proud to put your name on. Own every connection and get involved.
Own Every Connection®
IDEAL Electrical™ exists to empower your electrical work. From cut to test, we equip electricians and contractors to safely power our world.
We know the challenges you face on the jobsite, and we’re committed to solutions that make demanding tasks easier, faster, and safer. Every IDEAL Electrical product is tailor-made for your trade, inspired by and for electricians.
Our mission is to help you own every connection.
Josh’s Story
Josh Vincent (@jvincentelectrical) is a Journeyman/Foreman for a small electrical contractor in Ontario, Canada. He has 15 years of experience in the electrical trade that spans residential, service work, restaurant development, and lighting installations.
Why did you get into the trades?
I got into the trades because I wanted to be active, use my hands, and learn a desired skill as a career. My dad, other family members, and friends who were blue collar all helped in the decision to get into electrical.
Why does craftsmanship matter to you?
Craftsmanship is everything. It’s your skill on display, your attention to detail, your story, your pride. I try to make sure my work is the best craftsmanship I can produce because I want and expect the same when I am hiring someone else.
Nora’s Story
Nora Taylor (@high_voltage_her) is an American electrician with 15 years in the electrical trade. She primarily does commercial and industrial electrical work.
Why did you get into the trades?
I got into the trades because I needed a change of pace. I wanted a career and not just a job. I wanted and needed something that I could really learn from and enjoy doing!
Why does craftsmanship matter to you?
Craftsmanship matters to me because it’s a reflection of pride, discipline, and respect for the work I put my name on. For me, true craftsmanship means leaving every job better than I found it and knowing it was done with purpose and integrity!
Celebrating Those Who Power the World
We’re sharing the stories of electricians across the country. From aquariums to football stadiums, learn more about how these electricians power our world.
Making Waves at the Shedd
Watch how Dale Drozda, Head Electrician at Chicago’s Shedd Aquarium, keeps critical life support systems running for 32,000 animals that reside at the Shedd.
Powering the Next Generation
In Gaylord, Minnesota, apprentice electrician Emma Becker is starting her career as a residential electrician. Hear from Emma on her experience in the trade.
Under the Lights at Soldier Field
Tom Russell, Master Electrician at Soldier Field, explains what it takes to keep this iconic football stadium lit and comfortable for tens of thousands of guests.
Lighting Up Navy Pier
Go behind the scenes with Mario, a lifelong electrician tasked with keeping the lights on at Chicago’s iconic Navy Pier Ferris wheel. See what it takes to tackle the electrical work behind one of the city’s most recognizable attractions.
The IDEAL Connections Mission
Whether it’s connecting wires or people, IDEAL Electrical is in the business of building stronger connections through our IDEAL Connections program.
By partnering with trade schools, hosting industry events, and championing contractor businesses, IDEAL Connections aspires to leave a lasting impact on the industry and the communities we live in.
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