Fishing, Bending & Lubricant

Don’t get bent out of shape. With a set-angle stopper that won’t walk off the job site, the NEW Guardian™  Conduit Bender helps you get perfect bends every time.

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Where to Buy

Built for Smoother Pulls and Smarter Wire Installation

IDEAL helps electricians tackle wire installs with greater ease, accuracy and reliability. Explore IDEAL fish tapes, poles, conduit benders and wire-pulling lubricants designed for tough, real-world conditions.

Person wearing gloves holding a blue wire pulling tool labeled 'IDEAL' with a coiled wire and loop.

Fish Tapes

Built for professional use, only Blue features a durable plastic housing, ergonomic design, and laser-etched markers for easy measurement.

Benders

Designed for strength and longevity, ductile iron and aluminum Blue Benders are reinforced at every stress point to stand up to the toughest jobs.

Two aerosol cans labeled 'IDEAL electrical' with 'CLEARGLIDE Aerosol Wire Pulling Lubricant,' featuring black nozzles and illuminated tubes against a dark background.

Wire Pulling Lubricants

IDEAL® lubricants are specially formulated to reduce friction during wire pulling, drying slowly to a thin, non-conductive, non-toxic, and non-corrosive film.

Fish Tape

Get Hooked.

When it comes to fish tape, why settle for anything less than the best? Our durable, high-quality tape is designed to make your job easier and more efficient. Reel in the right tape, expertly crafted with heavy-duty materials.

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Get the Latest Fish Tape Innovations

Person wearing gray glove threading blue cable with green loop through metal conduit in industrial setting.

E-Class™ 
Non-Conductive

  • Glow-in-the-dark eyelit fish tape
  • Smooth nylon jacket for navigating tough bends
  • Fiberglass core adds strength and power
  • Omni-directional pushing ability 
  • Pulling strength of 350 lb
See in the Dark
Person wearing gloves holding a blue and black rope with a dark background.

Helix™  Ultra-Flexible

  • Twisted, triple strand
  • Ridges on tape exterior reduce friction in conduit
  • 200 lb of pulling strength
  • Comes in 50-ft, 100-ft and 200-ft lengths
Say Goodbye to Snags

BlueView™  Digital

  • Digital readout is accurate within 1-ft
  • Durable to withstand lubricants, debris, and drops up to 25 feet
  • BlueView technology is available in both
    Blued-Steel™ and S-Class® lines
The Future is Clear

Best Selling Fish Tape

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Blue and black wire pulling tool labeled '120' Blued-Steel TUFF-GRIP Pro' with specifications and brand 'IDEAL.'

Blued-Steel™

Made of high-grade carbon steel with 1,600 lb tensile strength – perfect for long runs

Shop Blued-Steel™
Blue cable reel with black handle labeled '100' S-CLASS TUFF-GRIP Pro,' featuring a yellow cable with metallic tip extended.

S-Class®

Non-conductive with a strong fiberglass core for exceptional strength and pushing power

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Close-up of a blue and black tool with a handle, labeled '100' ZOOM Tuff-Grip Pro,' featuring a nylon-coated stainless steel cable.

Zoom™

Ideal for hard-to-navigate piping with multiple bends, and boasting 1,000 lb tensile strength

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Hand holding a pipe bending tool with a metal pipe in a dark background.

Conduit Benders

When it comes to bending, you deserve only the best. Reinforced for extra strength, with easy-to-see markings and a corrosion-resistant finish, our blue benders withstand a lifetime of heavy use. Whether you’re a pro or just starting out, our benders have you covered. Bend with Blue. Bend with the best.

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Person using a metal conduit bender labeled 'IDEAL' to bend a metal pipe, with a blue background.

The Guardian™ Bender

  • Set-angle stopper with onboard storage
  • Increased visibility markings on both sides
  • Air bend angle indicators on back of head
  • Top sight angle indicators
Make Bending Easier

See What the Experts Are Saying About the New Guardian™ Bender

White, stencil-style uppercase text reading “ELECTRICAL BUSINESS” arranged in two lines, with letterforms featuring cut-out segments on a white background.

Electrical Business Magazine

Black-and-white graphic showing the word “BIN” in bold, stencil-style letters on a white background.

Electrical Industry News Week

Two images. The first shows a black-and-white logo that reads “PRO TOOL REVIEWS,” where a circular saw blade graphic forms the letter “O” in the word “PRO.” The second image appears as a blank white rectangle with no visible content.

Pro Tool Reviews

Smooth, Like You

Don’t get tangled up with subpar products. Our wire pulling lubricant is specially formulated to cling to cable through long pulls and eliminate clogging. Ensure a smooth, successful install evert time with IDEAL.

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Gloved hand using IDEAL electrical ClearGlide lubricant on electrical box with wires.

Unparalleled Ease, Speed, and
Cleanliness with Every Pull

Less mess, no stress. ClearGlide® Aerosol Lubricant delivers the same trusted performance you love – in a clean, easy-to-use spray. Get 4x the lubricant of a standard bottle in one slim can that fits in your tool bag.

The Clear Choice

Best Selling Lubricants

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White plastic bucket labeled 'IDEAL Yellow 77 Wire Pulling Lubricant' with blue and yellow text, featuring product details in English, Spanish, and French.

Yellow 77®

Smooth texture that clings to cables and dries to a thin, non-conductive film

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Three containers of ClearGlide Wire Pulling Lubricant by IDEAL, including a 5-gallon bucket, a 1-gallon bucket, and a small bottle, with blue labels.

ClearGlide®

Versatile, polymer-based solution: Suitable for indoor wire pulls, both new installations and retrofit jobs

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1-gallon container of Aqua-Gel II Wire Pulling Lubricant by IDEAL with a blue label featuring product details in English, Spanish, and French.

Aqua-Gel® II

Designed specifically for outdoor applications for maximum tension reduction

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Unbeatable Pulling Power

Tough jobs require even tougher tools. Our pulling supplies are crafted with the durability and comfort you need to tackle the job with confidence. Put them to the test – they’re built to handle it.

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Best Selling Pull Line & Tape

All Pulling Supplies
White bucket with blue label branded 'IDEAL', containing Powr-Fish Pull Line with 500 lb tensile strength.

Powr-Fish® Pull Line

Delivers an impressive 500 lb tensile strength for demanding applications

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A spool of white pull tape with black text, including '2500 IDEAL Pro-Pull,' wound around a black plastic spool.

Pro-Pull™ Tape

Pro-Pull™ Measuring Pull Tape boosts efficiency – measure and pull in a single step

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Blue foam fishing floats of various sizes with metal loops attached, arranged in a group.

Foam Carriers

Efficiently clear water and debris from conduit including rigid, EMT, IMC, PVC, and flexible

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BILT® to Help You Level Up

IDEAL Electrical™ and BILT® make it easier than ever to learn conduit bending. The BILT app gets you access to 3D interactive instructions when and where you need them.

Download For Free

Resources

Fish Tape Line User Guide
Wire Lubricants Selection Guide

News & Insights

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