Fishing, Bending & Lubricants

Designed to stand up to the tough conditions on your job site, our signature blue fish tapes and conduit benders are the trusted industry standard for installing cable. 

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Built for Smoother Pulls and Smarter Wire Installation

IDEAL helps electricians tackle wire installs with greater ease, accuracy and reliability. Explore IDEAL fish tapes, poles, conduit benders and wire-pulling lubricants designed for tough, real-world conditions.

Person wearing gloves holding a blue wire pulling tool labeled 'IDEAL' with a coiled wire and loop.

Fish Tapes

Built for professional use, only Blue features a durable plastic housing, ergonomic design, and laser-etched markers for easy measurement.

Benders

Designed for strength and longevity, ductile iron and aluminum Blue Benders are reinforced at every stress point to stand up to the toughest jobs.

Wire Pulling Lubricants

IDEAL® lubricants are specially formulated to reduce friction during wire pulling, drying slowly to a thin, non-conductive, non-toxic, and non-corrosive film.

Fish Tape

Get Hooked.

When it comes to fish tape, why settle for anything less than the best? Our durable, high-quality tape is designed to make your job easier and more efficient. Reel in the right tape, expertly crafted with heavy-duty materials.

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Get the Latest Fish Tape Innovations

Person wearing gray glove threading blue cable with green loop through metal conduit in industrial setting.

E-Class™ 
Non-Conductive

  • Glow-in-the-dark eyelit fish tape
  • Smooth nylon jacket for navigating tough bends
  • Fibreglass core adds strength and power
  • Omni-directional pushing ability 
  • Pulling strength of 350 lb
See in the Dark

BlueView™  Digital

  • Digital readout is accurate within 30 cm
  • Durable to withstand lubricants, debris, and drops up to 7.5 m
  • BlueView technology is available in both
    Blued-Steel™ and S-Class® lines
The Future is Clear

Best Selling Fish Tape

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Blue and black wire pulling tool labeled '120' Blued-Steel TUFF-GRIP Pro' with specifications and brand 'IDEAL.'

Blued-Steel™

Made of high-grade carbon steel with 1,600 lb tensile strength – perfect for long runs

Shop Blued-Steel™
Blue cable reel with black handle labeled '100' S-CLASS TUFF-GRIP Pro,' featuring a yellow cable with metallic tip extended.

S-Class®

Non-conductive with a strong fiberglass core for exceptional strength and pushing power

Shop S-Class®
Close-up of a blue and black tool with a handle, labeled '100' ZOOM Tuff-Grip Pro,' featuring a nylon-coated stainless steel cable.

Zoom™

Ideal for hard-to-navigate piping with multiple bends, and boasting 1,000 lb tensile strength

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Hand holding a pipe bending tool with a metal pipe in a dark background.

Conduit Benders

When it comes to bending, you deserve only the best. Reinforced for extra strength, with easy-to-see markings and a corrosion-resistant finish, our blue benders withstand a lifetime of heavy use. Whether you’re a pro or just starting out, our benders have you covered. Bend with Blue. Bend with the best.

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A gloved hand using a pipe bender to bend a metal pipe against a concrete wall background.

Ductile Iron Bender

  • Durable tool withstands a lifetime of heavy daily use
  • Ductile iron material provides more strength than malleable iron or aluminum
  • Raised markings are cast into the bender head on both sides for easy visibility
  • Precision marks make it easy to achieve flawless bends
Make Bending Easier

Smooth, Like You

Don’t get tangled up with subpar products. Our wire pulling lubricant is specially formulated to cling to cable through long pulls and eliminate clogging. Ensure a smooth, successful install evert time with IDEAL.

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Best Selling Lubricants

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White plastic bucket labeled 'IDEAL Yellow 77 Wire Pulling Lubricant' with blue and yellow text, featuring product details in English, Spanish, and French.

Yellow 77®

Smooth texture that clings to cables and dries to a thin, non-conductive film

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Three containers of ClearGlide Wire Pulling Lubricant by IDEAL, including a 5-gallon bucket, a 1-gallon bucket, and a small bottle, with blue labels.

ClearGlide®

Versatile, polymer-based solution: Suitable for indoor wire pulls, both new installations and retrofit jobs

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1-gallon container of Aqua-Gel II Wire Pulling Lubricant by IDEAL with a blue label featuring product details in English, Spanish, and French.

Aqua-Gel® II

Designed specifically for outdoor applications for maximum tension reduction

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BILT® to Help You Level Up

IDEAL Electrical™ and BILT® make it easier than ever to learn conduit bending. The BILT app gets you access to 3D interactive instructions when and where you need them.

Download For Free

Resources

Fish Tape Line User Guide
Wire Lubricants Selection Guide

News & Insights

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